1. Research/Survey• Design research/survey/FGD preparation (e.g. respondent invitation or working together with vendor, create survey, create discussion guidelines, print the guideline, etc.)
2. Data Analytic/Customer Insight
• Getting business requirements
• Work with management team to create a prioritized list of needs/initial problem for each business segment
• Work with departmental managers to outline the specific data needs for each business method analysis project
• Gather, understand and document detailed business requirements using appropriate tools and techniques
• Data Analytics
• Use statistical methods to analyse data and generate useful business reports.
• Use data to create models that depict trends in the customer base and the consumer population as a whole
• Interpret data, analyze results using statistical techniques and provide ongoing reports
• Identify, analyze, and interpret trends or patterns in complex data sets
• Data Warehouse
• Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality
• Acquire data from primary or secondary data sources and maintain databases/data systems
• Prepare reports using business analytics reporting tools
• Data visualization in Power Point, Qlik-Sense or any BI tools, advance analytics (prediction, segmentation), including the recommendations.
3. Portfolio Management
• Work closely with Customer Management team to create customer campaign/cross-selling/up-selling plan, data preparation, target segmentation, set tracking and deliver it to customer (e.g. email blast, SMS, push notification thru FWD MAX, other channels)
• Provide recommendation using data analytics and data tracking to target specific customer for cross-selling and up-selling activities, in collaboration within Marketing, Distribution and/or Product.
• Build data tracking to get insight from any customer campaign/cross-selling/up-selling for better modelling and predictions.
• Prepare report for every customer campaign/cross-selling/up-selling activities.
Please send your updated resume to https://bit.ly/FWDMarketingCXDataAnaliticManager
PT FWD Life Indonesia ("FWD Life") terdaftar dan diawasi oleh Otoritas Jasa Keuangan.