FWD Life Supports Customers to Celebrate Living by Introducing FWD #UnstoppablePassion

Jakarta, 4 November 2019 – PT FWD Life Indonesia (“FWD Life”), the pioneer of digital-based life insurance in Indonesia, strengthens its commitment to offer different insurance experience to Indonesian people. Through passion approach, FWD Life presents FWD #UnstoppablePassion, a campaign that reflects the company’s efforts to continue supporting customers’ in doing their passion and helping them to celebrate living with #UnstoppableMusic and #UnstoppableCities.

FWD Life kicked off the campaign by launching FWD #UnstoppableMusic today. It is a program that reflects company’s support to customers who have passion in music. Through this event, FWD Life wants to be closer to its customers and invite them to enjoy and celebrate life through music. Meanwhile, #UnstoppableCities aims to reach more local communities in several cities, such as Medan, Jakarta, and Bali by doing activities that they love most.

FWD Life Chief Marketing Officer, Maika Randini said, “FWD Life comes with lifestyle approach to help customers to enjoy life without limitation. Through FWD #UnstoppablePassion, we hope to help customers maximize their passion, thus we will not only present to provide insurance protection, but also be their friend who support the customers’ passion. Because we really want to change the way people feel about insurance.”

FWD #UnstoppableMusic will be held at Hard Rock Café in Jakarta, Medan and Bali for three months, from November 2019 to January 2020. Starting on 4 November 2019 at Hard Rock Café Jakarta, Glenn Fredly will entertain FWD Life customers in the first FWD #UnstoppableMusic. For the next three months, Sheila on 7, Kahitna, KLA, and Naif (TBC) will take turns entertaining the customers and music lovers in the FWD #UnstoppableMusic.

FWD Life will send invitations to selected customers, both from agency distribution channels, bancassurance, corporate care and e-Commerce. They will be asked to confirm attendance through FWD MAX, the first full-featured application in Indonesia that makes it easy for customers to get insurance service quickly and easily.

Throughout the six years’ operating in Indonesia, FWD Life has reached a million people with hundreds of thousands of active customers served by more than 3,000 professional insurance agents and 11 marketing offices across Indonesia. FWD Life also consistently creates innovative products and services, including Less Exclusion feature that allows customers to live their passion. FWD Life has been supporting customers to live their passions, including sports, music, traveling, culinary, books & film as well as fashion.

For more information about FWD Life and FWD #UnstoppableMusic, please visit fwd.co.id or download FDW MAX application through App Store and Play Store. Keep connected with FWD Life through  Facebook, Twitter, Instagram, and YouTube.