FWD Life Opens Pekanbaru office to support insurance penetration in Sumatera

FWD Life provides an easy and simple insurance experience with digital technology innovation for the people of Pekanbaru 

FWD Life Opens Pekanbaru office to support insurance penetration in Sumatera

Pekanbaru, May 21, 2017 –FWD Life today officially opened its branch office in Pekanbaru, part of the company’s commitment to support insurance penetration in Indonesia. FWD Life now has nine marketing offices across Indonesia and a presence in four cities in Sumatera, including Medan, Palembang and Batam.

FWD Life President Director, Rudi Kamdani explained, “FWD Life’s presence in Pekanbaru is part of our effort to provide a different, easy and simple insurance experience and services supported by digital technology innovation. With the increasing economic growth trend, Pekanbaru also become an important market to bring the public closer to a variety of out innovative insurance products and investments, starting from health insurance, accident, education and retirement.  This is in line with our commitment to support the government in improving insurance penetration in the nation, especially in the Sumatera region,” said Rudi Kamdani, Sunday (21/5).

The opening of this branch office is the initial step in the company’s effort to reach 6.5 million people of the Riau Islands, including the 1.1 million in Pekanbaru, one of the main drivers of Sumatera’s economy[1]. As of the first quarter of 2017, Riau Province’s economy grew 2.82%, increasing 2.74% from the same period last year.[2]

The promising market potential in Pekanbaru is also supported by Riau Province’s labor statistics. In February 2017, of 3.12 million productive-age citizens, 2.95 million are included in the workforce category, boosting workforce participation levels to 68.42%.[3] “Up to this moment, FWD Life has more than 100 agents with a special license in Pekanbaru and with the exceptional number of productive-age citizens we are planning to increase the number of our licensed agents up to 250 over the next year,” FWD Life Director & Chief Agency Officer Hendra Thanwijaya explained.

Hendra also said, “Supported by FWD Life’s proprietary digital technology, our agents’ movements will be highly effective in a effort to enable the public to buy insurance through an easy and simple process.”

FWD Life Pekanbaru office now is available at Jl. Riau Komplek Riau Bisnis Centre Blok B No. 11, Pekanbaru, Provinsi Riau. “We are very excited to build close relations with the people of Pekanbaru and encourage them to liberate their steps and enjoy life with the support of protection and investment for the future,” Rudi Kamdani concluded.


About PT FWD Life Indonesia (“FWD Life”)
FWD Life Indonesia (“FWD Life”) is a joint-venture insurance company and a member of FWD Group. Products offered include unit-linked insurance, individual & group term life insurance, individual & group personal accident insurance, and group medical insurance through technology driven-distributions such as agency, bancassurance, e-commerce and corporate.

In addition to Indonesia, FWD Group spans Hong Kong & Macau, Thailand, and the Philippines, offering life and medical insurance, employee benefits, and general insurance across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.

FWD Life is registered with and supervised by Otoritas Jasa Keuangan (OJK). For further information, please visit WWW.FWD.CO.ID.

For further information, please contact:
FWD Life
Duhita Rahma Mahatmi (Gandis), Corporate Communications
Telp: (+62) 1 500 393
Email: duhita.mahatmi@fwd.com