FWD Life Expands Reach to Bali

Officially opening in Denpasar, FWD Life invites Balinese people to participate in #UnstoppableEnergy
FWD Life’s arrival in Bali marks its first step into Central and Eastern Indonesia

Denpasar, 19 August 2016 – PT FWD Life Indonesia (“FWD Life”) today launches its presence in Bali with an open invite to the Balinese people to join FWD Life in an outdoor gymnastic and fitness event, #UnstoppableEnergy at Taman Lalu Lintas, Denpasar. Every calorie burned by the participants will be multiplied by Rp 100 by FWD Life and the company will then donate to the development of the public outdoor sports facility at Taman lalu Lintas.

The event marks the opening of FWD Life’s first marketing office outside Java, in Denpasar, Bali. The expansion into Bali is part of the company’s strategy to realize its aspiration to touch one million Indonesians by 2017. The marketing office will support FWD Life agents in the region, with training programs, sales support and digital technology. .

FWD Life President Director, Rudi Kamdani said “FWD Life has recorded positive business growth since its inception in 2014. This prompted the need to grow our reach in Indonesia by exploring opportunities to launch in several major cities, with Denpasar as the first. FWD Life wants to change the way people feel about insurance, and we hope that our presence in Bali supports our continued commitment to offer fresh customer experiences, with easy-to-understand products, supported by leading digital technologies to the people of Indonesia.”

Denpasar represents FWD Life’s fifth new marketing office since [date], following the opening of Jakarta, Surabaya, Semarang and Bandung marketing offices. By opening in Denpasar, FWD Life hopes the city will act as a gateway to reach the Balinese people, with a total population of 4.104.900 on the island. FWD Life aims to help improve insurance penetration in the area with only 20% of Bali residents insured according to Financial Services Authority (OJK) statistics in 2015.

Rudi added, “With an underserved market such as Bali, we hope our digital approach will enable better accessibility to insurance for all Balinese people.. By prioritizing digital innovation, and providing more intensive agent training programs enhanced with technology, FWD Life will come to the market with an enhanced offering for customers. This supports FWD Life’s leadership in “real digital insurance” in Indonesia.”

FWD Life Director & Chief Agency Officer, Hendra Thanwijaya explains the digital approach in more detail. “We prioritize technology that supports our agents. Their understanding of technology and the digital infrastructure that supports them, should allow them to better serve customers, including youthful and technology-savvy segments,” said Hendra.

FWD Life Invites the People of Bali to Liberate Their Steps in Dealing with Insurance
FWD Life invites the people of Bali to liberate their steps and enjoy life without having to worry about their financial future by inspiring them to get insured today.

To mark the occasion, FWD Life is teaming up with HardRock FM to distribute FREE personal accident insurance to people passionate about extreme sports under the banner of the company’s Bebas Aksi program.

FWD Life is also introducing #UnstoppableBali campaign which will be held on 18th-26th August 2016. Through the program, FWD Life encourages people to unlock the hidden potentials of Bali, making Bali an unstoppable tourism destination. See further information on the campaign on FWD Life’s Instagram account @FWDLife_ID.


About PT FWD Life Indonesia (“FWD Life”)
FWD Life Indonesia (“FWD Life”) is a joint-venture insurance company and a member of FWD Group. Products offered include unit-linked insurance, individual & group term life insurance, individual & group personal accident insurance, and group medical insurance through technology driven-distributions such as agency, bancassurance, e-commerce and corporate.

In addition to Indonesia, FWD Group spans Hong Kong & Macau, Thailand, and the Philippines, offering life and medical insurance, employee benefits, and general insurance across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.

FWD Life is registered with and supervised by Otoritas Jasa Keuangan (OJK). For further information, please visit WWW.FWD.CO.ID.

For further information, please contact:
FWD Life
Duhita Rahma Mahatmi (Gandis), Corporate Communications
Telp: (+62) 1 500 393
Email: duhita.mahatmi@fwd.com