FWD Life Is Strengthening Life Insurance Market Penetration in West Java

  • FWD Life Marks the Official Opening of the 4th Marketing Office in Bandung by providing an insurance protection to all players and officials of PERSIB Bandung
  • FWD Life target to recruit 500 agents and acquire Rp 10 billion of premium income in the first 12 months of operation in Bandung

Bandung, November 12, 2015 - PT FWD Life Indonesia ("FWD Life") today officially opens the 4th marketing office in Bandung, West Java as part of the company’s growth strategy, expanding its reach to more people across Indonesia.

Bandung is another milestone for the company, increasing the recent openings in Jakarta, Surabaya and Semarang. This is part of FWD Life aspirations to reach one million lives in Indonesia by 2017.

Jens Reisch, Vice President Director FWD Life said that Bandung is an important market for FWD Life as it is Indonesia’s third largest growth contributor following Jakarta and Surabaya with an economic growth of more than 8.5 percent. Also, as one of the economic centers in West Java, Bandung has a high-potential population base driven by prosperous business growth.

“FWD Life therefore aims to seize the opportunities to optimize this market potential by providing wide range of insurance products and services to meet the needs of the community in West Java, Bandung in particular. We are targeting to recruit 500 agents and acquire Rp 10 billion of premium income in the first 12 months of our operation in Bandung,” said Jens (12/11).

Bandung and West Java have demographic profile and social trends that match to FWD Life’s focus. These serve as an opportunity for FWD Life to reach out the young and creative generation in these areas, through their passion. “We offer them simple, easy and transparent experience with insurance so that they could live their life with no hesitation,” added Jens.

Bandung has an outstanding creative and innovative young generation. Based on data from Small Medium Enterprise Cooperation Unit, Ministry of Trade and Industry, in 2014, Bandung showed a unique range within its economy offering more than 5,200 creative businesses across the city.

Besides promising market potential, Bandung is also supported by a population of highly educated young people, where it provides an opportunity for FWD Life to embrace local talents in Bandung and West Java greater area. This is an opportunity for FWD Life to strengthen our agency force which currently is supported by more than 2,000 licensed agents.

Hendra Thanwijaya, Director and Chief Agency Officer FWD Life further describes that demographically, of the total 2,75 million population, Bandung is composed of 40 percent young population1. The condition is highly favorable for the company to reach a wider customer base, especially FWD Life’s target market of young production population.

As a token of the Company’s supports to encourage young productive people in Bandung to reaching out and realizing their passion, today FWD Life provides insurance protection to all players, officials and employees of Bandung’s most prominent football club, PERSIB to commemorate the official opening in Bandung. The team will be supported by a group term policy with critical illness and accidental deaths riders as well as a group medical policy for inpatients treatment. Additionally, FWD Life will also give 1,000 footballs to various Football Schools across the City.

Jens Reisch, Vice President Director FWD Life explained that FWD Life has a strong connection with Bandung as an Official Sponsor for PERSIB. For FWD Life, PERSIB has an inspiration and represents one of the greatest passions of the public, Indonesian football. FWD Life highly appreciates the achievements made by the team especially as the Champion of the President Cup and FWD Life is privileged to be part of PERSIB.

"As part of our appreciation to the achievements made by PERSIB, FWD Life also provides group insurance (employee benefits) programme through our Corporate Care distribution channels to all players, officials and employees of PERSIB. We are hoping that FWD Life protection benefits can be further utilized to encourage the team to optimize potentials and achievements“, said Jens.

Meanwhile, related to insurance provided by FWD Life Atep Rizal, Captain of PERSIB said the support from FWD Life will encourage the players to be more passionate to stand the achievements. "We greatly appreciate the support given by FWD Life to the team at PERSIB. In Indonesia, this is the first time that an insurance company provides inpatient benefit for professional football player. Then, I do believe that FWD Life’s insurance protection will enable us to liberate our step in fulfilling our passion and stand our current achievements.”


1. Data taken from the Population Office and Civil Registry(Disdukcapil) City of Bandung 2014

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