- Managing corporate branding strategy to promote brand awarness and brand preference, to align FWD group branding guide with the corporate and regional branding direction of extending the FWD life brand in indonesia, while at the same time achieve FWD Life Indonesia own branding aspirations
- Managing all branding activities such managing above the line and below the line campaign,sponsorships,product launching event,press conference and other related marketing activities that could create positive impression of the company
- Managing all branding application and any materials in the company to ensure the aligment with basic regional branding guidline. Ensuring creative,strong and integrated branding in all communication channels.
- Enhancing the digital policy mechanism as one of the key differentiator of FWD Life Indonesia & create more personalized customer ( customer journey ) through various touch points over the duration of their relationship (from awareness until advocacy)